GENERAL STORE LAUNCHES "GIFTS FOR UNDER $20"

HERE'S A LOOK AT GENERAL STORE'S NEW :30 SPOT PROMOTING "GIFTS FOR UNDER $20" THE VETERAN RETAILER IS JUMPING ON THE PRICE BANDWAGON...AS PRICE SEEMS TO BE THE DRIVING "P" IN THIS ECONOMY. 5 POINTS HAS BEEN A GREAT NEW HOME FOR GENERAL STORE...NOW WITH EVEN MORE TRAFFIC WITH THIS NEW CAMPAIGN THAT WILL ALSO HIT IN THE HBI AND WAVE/OCREGISTER